Greenlit Growth

Redesigned a homepage and lead magnet to improve clarity, elevate the brand, and increase conversions

Redesigned a homepage and lead magnet to improve clarity, elevate the brand, and increase conversions

Homepage Strategy • UX Design • Lead Generation

Homepage Strategy • UX Design • Lead Generation

The challenge

The existing homepage lacked clarity, and the lead magnet didn’t visually reflect the quality of the brand. This made it harder to capture attention and convert visitors into leads.

The goal

Improve homepage clarity and structure

Improve homepage clarity and structure

Elevate the visual brand

Elevate the visual brand

Create a more compelling lead magnet

Create a more compelling lead magnet

My role

I led the homepage redesign and created an updated lead magnet mockup and cover.

Approach

Simplified the homepage messaging to make the offer clearer

Improved layout and hierarchy for better user flow

Designed a more polished, professional lead magnet that matched the brand

The solution

A refreshed homepage paired with a visually strong lead magnet that better captures attention and communicates value.

Impact

Clearer messaging and improved user experience

Stronger visual brand presence

More engaging lead capture experience

Say hi at kevin.connally@gmail.com

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