Website Theme System Project
The challenge
Members needed websites—but most didn’t have the time, budget, or direction to design something from scratch. Without a clear system, their sites often felt inconsistent, unclear, or unprofessional.
The goal
Create a scalable set of website themes that would:
My role
I led the design team and oversaw the creation of 30 website themes—from structure and layout decisions to overall user experience and design direction.
Approach
I focused on building a system, not just individual designs.
Each theme was created with:
Clear messaging structure (hero, problem, solution, call to action)
Flexible layouts that could adapt to different businesses verticals
Simple, modern design that builds trust quickly
I worked closely with the team to ensure consistency across all themes while still allowing each one to feel distinct.
The solution
We delivered 30 ready-to-use website themes designed to help members launch quickly with a polished, professional online presence.
Impact
Faster website launches for members
More consistent, high-quality design across the platform
Stronger first impressions and improved credibility
Say hi at kevin.connally@gmail.com
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